Southwest Airlines

Week of WOW Campaign

Led creative execution for Southwest Airlines’ Week of WOW, one of the company’s largest and most high-impact sales events, generating over $10 million in revenue during each campaign cycle (held three times annually). Owned the evolution of the campaign’s visual identity, from initial concept updates to full rollout across digital and physical channels. Delivered cohesive design solutions for web, email marketing, organic and paid social media, in-house promotions, and high-visibility placements with major partners including the Colorado Rockies, Denver Nuggets, and Colorado Avalanche.