Gamestop
Energizing the gaming community through bold, fast-paced design that captures the excitement of play and keeps the brand visually charged across every platform.
00
problem
Maintaining a fresh, engaging brand presence across a rapidly changing retail and digital landscape. As gaming trends, promotions, and audiences evolved, the challenge was keeping GameStop’s creative both relevant and on-brand—while managing high-volume email and campaign production that connected with millions of customers.
solution
I developed a consistent yet flexible digital design system that balanced promotional energy with brand integrity. I led creative execution across email, web, and digital marketing—designing campaigns that drove engagement and supported key business goals. By refining templates, improving workflows, and aligning design with marketing strategy, I helped streamline production while delivering bold, gamer-centric creative that kept GameStop’s visual identity strong across every digital touchpoint.
Inspired by a renewed passion for gaming culture and a desire to reconnect with the community that built it, GameStop’s 2021 rebrand was born. The company recognized the need to evolve—shifting from a traditional retail presence to a modern, experience-driven brand that celebrates gamers everywhere.
As the design lead, I helped shape this transformation through bold visuals, modernized identity systems, and cohesive digital storytelling. The goal was clear: create a brand that feels as dynamic, authentic, and alive as the gaming world itself—one that speaks directly to players while honoring GameStop’s legacy at the heart of gaming culture.
01
Rebranding a company in real time during the peak of the 2021 GameStop surge—crafting fresh logos, emails, and web designs that captured the momentum of a cultural phenomenon.
02
Digital design meets stock surge—GameStop-themed emails created at the height of the movement, turning internet culture into bold, scroll-stopping visuals.
03
Streetwear meets stock surge—GameStop clothing designed at the height of the movement, turning internet culture into apparel.
+
see also
