Southwest Airlines
Designing with heart—bringing Southwest’s warm, people-first personality to life through cohesive, story-driven campaigns that connect travelers to the brand they love.
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problem
The challenge: managing creative across multiple teams while keeping design quality high and workflows efficient. I lead and design within cross-functional projects—creating organized systems, templates, and campaigns that keep creativity moving at the speed of business.
solution
My solution was to create a structured yet flexible design system that balanced creativity with consistency. I streamlined templates for campaigns, sales, and internal communications—making it easier for teams to produce on-brand materials quickly. By leading cross-functional collaboration, I ensured every piece of creative aligned with Southwest’s tone and visual language, while still leaving room for fresh ideas and bold design moments.
Rooted in Southwest Airlines’ people-first culture, my work focuses on visually connecting the brand’s bold personality across every channel. From social to digital campaigns, I create design systems that balance creativity with consistency— ensuring every touchpoint feels distinctly Southwest: warm, cohesive, and full of heart.
At Southwest Airlines, design isn’t just about visuals—it’s about heart. Every campaign, layout, and interaction is a reflection of the people-first spirit that defines the brand. As a Senior Designer, my goal has always been to translate that feeling into every piece of creative I touch—designing with warmth, authenticity, and a genuine sense of connection.
Working within one of the nation’s largest airlines means every project carries weight—millions of eyes, countless touchpoints, and a single mission: to make people feel cared for. I approach each challenge with that in mind, ensuring that every pixel, headline, and color choice contributes to an experience that feels undeniably Southwest.
Through collaboration, consistency, and creativity, I help bring the heart of the brand to life—one design at a time. Whether it’s a digital campaign, social moment, or internal story, my work is guided by a simple belief: design has the power to connect people, and connection is at the heart of everything Southwest stands for.
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A vibrant Southwest Getaways campaign mockup showcasing a custom-designed polo alongside laptop and mobile product launch visuals, merging lifestyle storytelling with clean, bold typography to inspire travel while supporting a seamless multi-platform rollout.
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A bright, engaging Southwest Airlines email design with eye-catching visuals, concise copy, and clear calls to action that highlight travel deals and destinations.
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A bold Southwest Airlines billboard celebrating the J.D. Power award for #1 Economy Brand, featuring striking visuals, confident typography, and the iconic Southwest heart to emphasize pride and recognition.
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